Pharell Williams' inaugural show has been one of the most anticipated fashion events of 2023 since his announcement as creative director.
Having previously worked with Chanel and collaborated with Adidas, Pharell's debut at LV left nothing to be desired, it was a success. As a leading figure in fashion, the conglomerate LVMH aimed to leave a good impression and managed to achieve it. The parade was attended by a renowned audience, with guests such as ASAP Rocky, Rihanna, Lewis Hamilton, Beyonce and Jay-Z.
Pharell chose Pont-Neuf as the setting, not far from Louis Vuitton's Paris headquarters. On stage, a Gospel choir marked the entry and exit of the models. In the first pieces, Pharell presented a pixelated camouflage pattern and the Maison's ironic checkered pattern.
This fashion show was marked by optimism and modernity, with the aim of inaugurating a new era at LV, making the brand a 'cultural brand' as recently declared by the CEO.
