New Balance 550

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New Balance 550 White Black  Rain Cloud
48H
550 White Black Rain Cloud
Sale priceFrom €140,00
New Balance 550 White Grey - BB550PB1
48H
550 White Gray
Sale priceFrom €160,00
New Balance 550 White Green  - BB550WT1
48H
550 White Green
Sale priceFrom €195,00
550 Triple White
48H
550 Triple White
Sale price€150,00
New Balance 550 White Pink
550 White Pink
Sale priceFrom €200,00
New Balance 550 Marquette
550 Marquette
Sale priceFrom €165,00
New Balance 550 White Dark Grey
550 White Dark Gray
Sale priceFrom €180,00
New Balance 550 White Au Lait
550 White Au Lait
Sale priceFrom €170,00
New Balance 550 Distressed Nimbus Cloud Navy
550 Distressed Nimbus Cloud Navy
Sale priceFrom €190,00
New Balance 550 Burgundy Cyan
550 Burgundy Cyan
Sale priceFrom €170,00
New Balance 550 Syracuse
550 Syracuse
Sale priceFrom €185,00
New Balance 550 White Nightwatch Green
48H
550 White Nightwatch Green
Sale priceFrom €190,00
New Balance 550 White Beige
550 White Beige
Sale priceFrom €190,00
New Balance 550 Cream Black
550 Cream Black
Sale priceFrom €190,00
New Balance 550 White Red
550 White Red
Sale price€175,00
New Balance 550 White Pink Sea Salt
48H
550 White Pink Sea Salt
Sale price€135,00
New Balance 550 Sea Salt Pine Green
550 Sea Salt Pine Green
Sale priceFrom €175,00
New Balance 550 White Summer Fog
550 White Summer Fog
Sale priceFrom €190,00
New Balance 550 White Blue  - BB550SN1
550 White Blue
Sale priceFrom €180,00
New Balance 550 Aime Leon Dore White Leather
550 Aime Leon Dore White Leather
Sale priceFrom €210,00
550 White Black  Grey
550 White Black Gray
Sale priceFrom €175,00
New Balance 550 UNC
550 UNC
Sale priceFrom €190,00
New Balance 550 White Blue  Groove
550 White Blue Groove
Sale priceFrom €175,00
550 Burnt Orange
550 Burnt Orange
Sale priceFrom €185,00
550 White Mint Green
-12%48H
550 White Mint Green
Regular price €205,00 Sale priceFrom €180,00
New Balance 550 White Raincloud
550 White Raincloud
Sale priceFrom €195,00
New Balance 550 White Indigo
550 White Indigo
Sale priceFrom €210,00
New Balance 550 White Pink
48H
550 White Pink Pastel
Sale priceFrom €170,00
New Balance 550 Sea Salt True Red
550 Sea Salt True Red
Sale priceFrom €175,00
New Balance 550 White Turtledove
550 White Turtledove
Sale priceFrom €190,00

New Balance 550

New Balance 550: The Resurgence of a Classic

A Vintage Return:

Initially launched in 1989, the New Balance 550 quietly entered the market as a basketball shoe, distinguished by its simple and discreet design. For decades, they remained under the radar, overshadowed by flashier models and brands. However, its reintroduction in 2020, in collaboration with Aimé Leon Dore, sparked a notable resurgence. This partnership breathed new life into the 550, transforming it from a forgotten relic into one of the most sought-after lifestyle sneakers. Its vintage aesthetic, combined with high-quality craftsmanship, has deeply resonated with a modern audience hungry for minimalist, retro-inspired footwear.

Design and Attractiveness:

The appeal of the New Balance 550 lies in its simplicity and the deliberate absence of the flamboyance typical of modern sneaker culture. Featuring a leather upper with perforations for breathability, a classic New Balance logo and a durable rubber outsole, the 550 offers both comfort and style. Its low-cut silhouette and array of colorways—ranging from bold, contrasting hues to more subtle, monochromatic schemes—make it a versatile choice for everyday wear. The sneaker strikes a balance between athletic heritage and contemporary fashion, appealing to sneakerheads and casual wearers alike.

Cultural Impact and Popularity:

The resurgence of the New Balance 550 is indicative of the broader trend of retro revival within fashion. Its popularity among celebrities and influencers has further cemented its status as a must-have, bridging sportswear and streetwear. The 550's understated design has made it a canvas for personal expression, easily incorporated into diverse wardrobes. As New Balance continues to release new colorways and limited editions, the 550's legacy as a timeless classic is assured, demonstrating that sometimes a return to basics is all that's needed to capture the zeitgeist.