New Balance 990

A Legacy of Innovation:

Launched in 1982, the New Balance 990 revolutionized the running shoe market by introducing unprecedented quality and comfort at a time when the industry was extremely competitive. As the first athletic shoe to break the $100 barrier, the 990 set a new standard for performance footwear. Its understated design, marked by a perfect combination of functionality and style, has made the 990 a staple in the New Balance lineup for more than four decades. With each iteration, from the original 990 to the 990v5, New Balance has subtly evolved the design, improving technology and materials while maintaining the iconic status and integrity of the silhouette.

Art Meets Performance:

The New Balance 990 series is known for its exceptional craftsmanship, featuring a blend of premium suede and mesh that offers durability and breathability. The inclusion of ENCAP midsole technology provides superior cushioning and support, making the 990 as comfortable as it is stylish. Designed and produced in the United States, the 990 exemplifies New Balance's commitment to quality and domestic manufacturing. Its versatile aesthetic allows it to easily transition from a high-performance running shoe to a key component of casual and streetwear looks, embodying the "normcore" fashion trend with its minimalist appeal.

Cultural Impact and Lasting Appeal:

The New Balance 990's influence extends far beyond the world of running, becoming a symbol of understated luxury and a favorite among politicians, fashion insiders and sneaker enthusiasts. Its universal appeal lies in its balance between athletic performance and everyday comfort, making it a timeless choice for people of all ages and walks of life. The sneaker's cultural significance was further solidified through collaborations and limited editions that introduced new color and material combinations, keeping the 990 relevant and desired by new generations of fans. As New Balance continues to innovate and expand its offerings, the 990 remains a cornerstone of the brand's identity, celebrated for its heritage, quality and the simple elegance it brings to the world of footwear.