Asics

Asics, an acronym for the Latin phrase "Anima Sana In Corpore Sano" (a healthy mind in a healthy body), has grown from its origins in Japan in 1949 to become a global powerhouse in athletic footwear and apparel. Founded by Kihachiro Onitsuka, Asics began with the mission of nurturing youth through sports, a philosophy that continues to drive its innovations and product development. Known for its research-based approach, Asics has established itself as a favorite among athletes and fitness enthusiasts for its dedication to performance, comfort and injury prevention, marking its territory across multiple sporting disciplines, including running, tennis and volleyball.

Innovations That Set the Pace:

At the heart of Asics' success is its commitment to technological advancements and biomechanical research. The brand's Sports Science Institute plays a crucial role in this, focusing on creating footwear and apparel that enhance performance while minimizing the risk of injury. Asics' GEL cushioning technology, introduced in 1986, remains a standout innovation, providing superior shock absorption and comfort. Additionally, FlyteFoam technology and the Asics High Abrasion Rubber (AHAR) outsole set new standards for lightweight support and durability in athletic footwear. These technologies, among others, highlight Asics' approach to uniting form and function, ensuring that each product enhances the athlete's experience.

Beyond Performance: Sustainability and Social Impact:

Asics is not only committed to performance excellence, but also sustainability and positive social impact. Recognizing the environmental challenges facing the planet, Asics has undertaken initiatives aimed at reducing carbon emissions, using sustainable materials and advocating responsible consumption practices. The brand's dedication to mental and physical health extends beyond its products, as seen in its support of community sports programs and global wellness campaigns. Asics' journey from a small Japanese company to a global brand reflects its broader vision of promoting a healthy, sustainable lifestyle, making it a revered name among athletes and eco-conscious consumers.

As Asics continues to innovate and expand its reach, its core philosophy remains unchanged, emphasizing the holistic well-being of the individual and community. Through continuous research, technological advancements and a commitment to sustainability, Asics is shaping the future of sports, one step at a time.